The Casino Reinvestment Development Authority is asking for public comments to help develop a new master plan to revitalize Atlantic City. What needs to inform Atlantic City’s new master plan is a brand vision. What image of the resort does it want to conjure? What promise will it make to visitors? Until the late 1950s, [...]
Despite inherent risks of personality flaws, companies still turn to celebrities to connect with a relevant group of customers and sell products. Even with a history of backfires — like Coca Cola using, then dumping Michael Vick, and the embarrassment of a Tiger Woods (the list is quite long) — celebrity endorsements continue because they [...]
Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]
The Jersey Journal reports that a California hospital management company is angling to take over Christ Hospital in Jersey City. There is a back-story here that has significant implications for New Jersey’s hospital industry and maybe more so for the state’s health insurers. The surface story (link provided below) is that Prime Healthcare Services Inc. [...]
70% of buying decisions are based on positive human interaction. Yet many companies overlook their most important brand asset: their employees.
Concerns over patient privacy and general defensiveness about being inundated by daily messages initially kept many doctors and healthcare organizations from social media. But more and more companies and healthcare organizations are turning to “hybrid marketing” as they search for an optimal mix of online and offline communications. According to a survey by Manhattan Research, [...]
As an admirer of the venerable J&J brand, I am totally saddened to hear today’s news that the company has agreed to pay $70 million in penalties to resolve charges that it bribed European doctors and paid kickbacks to the Iraqi government, following an investigation by the U.S. Department of Justice and the Securities and [...]
One of the things that fascinates me about the Internet is how it has profoundly changed the methods of sharing information. Or misinformation, as it were. Many reports over the years have shown that research health topics is one of the most common online activities, but now Social Networking sites have helped open up the [...]
Like many American families, we had a set of Encyclopaedia Brittanica. Two, as a matter fact, a “junior” set bound in red and printed on normal paper stock, and a “grown-up” set with gold leaf lettering on a black spine and printed on delicate parchment. Just like graduating from a McDonald’s hamburger to a Quarter [...]
British physician John Snow is considered one of the fathers of epidemiology. In 1854, he traced the outbreak of cholera in London to a single public water pump, and his map of reported cases may in fact be one of the first “mashups”. Following in Snow’s great tradition, researchers are looking to see if self-reported [...]