Looks like we’re not the only ones feeling the stress of multi-tasking modern life. Survey: More Physicians Using Smartphones but Feeling Overwhelmed – iHealthBeat. “Ninety-four percent of physicians said they use smartphones to manage personal and business workflows and to access medical data, a report from Spyglass Consulting Group found, Health Data Management reports (Health [...]
Tags: blackberry, iphone, physicians
Back in the dark ages of the early 1990s, just after Al Gore invented the Internet, I was giving continuing education courses to physicians and nurse. The subject was the Internet, and how clinicians could tap into this new and powerful tool. One of the common discussion points back then was, “Will clinicians adopt this [...]
Tags: blackberry, iphone, physicians
According to a recent report by the New Jersey Physician Workforce Task Force Report (try saying that three times fast!), the answer is yes: Addressing the Anticipated New Jersey Physician Shortage There are probably numerous factors at play here – demographic, financial, regulatory, etc. Whatever the case, if New Jersey is to respond to this [...]
Tags: New Jersey
At the end of the day, your brand is only as good as the people that manage it. By that I don’t mean the ad agencies and the creative types that you use to create a logo or a brochure or a website or a marketing plan – I’m talking about your front line – [...]
Healthcare marketing and communications is a different beast. It doesn’t always follow the traditional rules of marketing. This is not cereal or soda – it’s people’s health, and is loaded not only with science beyond the reach of the laymen but very personal feelings and emotions. To wit: Online Access to Doctors’ Notes Might Fuel [...]