Physicians, smartphones, and the pace of modern life – iHealthBeat

Looks like we’re not the only ones feeling the stress of multi-tasking modern life.

Survey: More Physicians Using Smartphones but Feeling Overwhelmed – iHealthBeat.

“Ninety-four percent of physicians said they use smartphones to manage personal and business workflows and to access medical data, a report from Spyglass Consulting Group found, Health Data Management reports (Health Data Management, 7/26).”

Within the context of the 24-hour media blitz, how do companies distinguish themselves? Marketing is a very different game than it was 20 years ago, and the Internet – particularly Social Media – provides new opportunities to be more targeted, more precise, and ultimately more successful with messaging.

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