NY Times and The Economist – BFF (Best Frenemies Forever)?
Category: Branding
The New York Times and The Economist are not direct competitors, but their news offerings do overlap, and both have vaunted brand reputations as thought leaders.
Normally, one placing advertising in the other would not be cause for much alarm or wringing of hands, but are there bounds to this, where the advertising brand completely overwhelms the ‘host’ brand? You be the judge.
The Economist has purchased significant ad space on NYTimes.com
