The curious intersection of Facebook and real life
The whole world seems to be on Facebook. And people are tweeting and updating their statuses on the iPhones and Blackberries. And potentially talking about work. And potentially talking about patients. What’s a brand manager to do???
Hospital Seeks To Terminate Five Hospital Workers For Privacy Breaches on Social Media.
Companies that have not already created a social media policy for employees, distributed it, and distributed it again are playing with fire. People talk and people gossip. Ten years ago it was at the water cooler. Now it’s open to a much wider audience.
Take care of your brand, and make sure that your frontline employees understand their role in that process.
Tags: branding, hospitals, social media