What does a world without healthcare marketing look like?
Category: Healthcare, Marketing
Interesting anecdotal story about the lack of medical advertising, medical marketing, healthcare advertising, healthcare marketing (call it what you will!) in Europe. As the author notes, word-of-mouth is still a key influencer on both sides of the Atlantic, but here there are many opportunities to get the word out when you open a new practice, introduce a new product or service, or otherwise want to market your healthcare business.
Lessons from European Healthcare Marketing (Or the Lack Thereof).
Tags: Healthcare, Medical Advertising