Archive for September, 2010

Physician Marketing – Twitter tips from a real physician

Here’s an interesting post from an Orthopedic Surgeon in Westchester County. Dr. Luks has embraced the web – he has his own site, his own blog and is active on Twitter. For those physicians wondering how Twitter can be used by physicians, this is a great primer from one of your peers. Physicians and Social [...]

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How Not to Use Twitter

This may be the most egregious misuse of Twitter that I’ve ever seen – nothing more than a single promotional post, repeated ad infinitum. I sure hope that they have a ‘bot running this, because otherwise it’s an utter waste of time. What’s just as humorous is the fact that people have chosen to “follow”…

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Slipstream – Social Reinforcement as a Path to Better Health – NYTimes.com

A couple of years ago there was a minor earthquake about 30 miles north of me. This is New Jersey, not California, so it was a big deal worthy of reporters and camera trucks and front page stories. Want to guess where I first heard about it? Yep, Facebook. One by one, friends that felt [...]

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Who’s Hurting? Job Losses by Labor Sector, Gender, Race – Interactive Graphic – WSJ.com

Interesting graphic shows that only two private industries – healthcare and education – have added jobs during The Great Recession. Who’s Hurting? Job Losses by Labor Sector, Gender, Race – Interactive Graphic – WSJ.com.

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Does your Brand Deliver on its Promise?

Here’s a poignant example of when a brand’s public profile – as provided by reviewing patients – does not match their stated brand promise. Just click on the image above to read what a hospital* says about itself and its mission on its home page and what reviews of the hospital (via Google Maps) says. [...]

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Bringing Comparison Shopping to the Doctor’s Office – NYTimes.com

“Disintermediation.” I’ve always hated that word. It’s the kind of word that people use to try to sound smart and was bandied about a decade or more ago to describe the effect that the Internet was having on markets. In essence, disintermediation is the disruption of traditional channels of communications and the dissemination (there’s another [...]

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Economy Led to Cuts in Use of Health Care, Study Says – NYTimes.com

If you’ve lived long through one or two economic downturns, you’ve heard various folks claim that particular industries are “recession proof”. Sometimes there was some truth to the words, but sometimes – especially during this downturn – there was more hot air than cold facts. So how is the healthcare industry fairing? Here’s one view: [...]

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