The Casino Reinvestment Development Authority is asking for public comments to help develop a new master plan to revitalize Atlantic City. What needs to inform Atlantic City’s new master plan is a brand vision. What image of the resort does it want to conjure? What promise will it make to visitors? Until the late 1950s, [...]
Despite inherent risks of personality flaws, companies still turn to celebrities to connect with a relevant group of customers and sell products. Even with a history of backfires — like Coca Cola using, then dumping Michael Vick, and the embarrassment of a Tiger Woods (the list is quite long) — celebrity endorsements continue because they [...]
Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]