The Casino Reinvestment Development Authority is asking for public comments to help develop a new master plan to revitalize Atlantic City. What needs to inform Atlantic City’s new master plan is a brand vision. What image of the resort does it want to conjure? What promise will it make to visitors? Until the late 1950s, [...]
Despite inherent risks of personality flaws, companies still turn to celebrities to connect with a relevant group of customers and sell products. Even with a history of backfires — like Coca Cola using, then dumping Michael Vick, and the embarrassment of a Tiger Woods (the list is quite long) — celebrity endorsements continue because they [...]
Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]
70% of buying decisions are based on positive human interaction. Yet many companies overlook their most important brand asset: their employees.
Concerns over patient privacy and general defensiveness about being inundated by daily messages initially kept many doctors and healthcare organizations from social media. But more and more companies and healthcare organizations are turning to “hybrid marketing” as they search for an optimal mix of online and offline communications. According to a survey by Manhattan Research, [...]
As an admirer of the venerable J&J brand, I am totally saddened to hear today’s news that the company has agreed to pay $70 million in penalties to resolve charges that it bribed European doctors and paid kickbacks to the Iraqi government, following an investigation by the U.S. Department of Justice and the Securities and [...]
Like many American families, we had a set of Encyclopaedia Brittanica. Two, as a matter fact, a “junior” set bound in red and printed on normal paper stock, and a “grown-up” set with gold leaf lettering on a black spine and printed on delicate parchment. Just like graduating from a McDonald’s hamburger to a Quarter [...]
Here’s a poignant example of when a brand’s public profile – as provided by reviewing patients – does not match their stated brand promise. Just click on the image above to read what a hospital* says about itself and its mission on its home page and what reviews of the hospital (via Google Maps) says. [...]
The New York Times and The Economist are not direct competitors, but their news offerings do overlap, and both have vaunted brand reputations as thought leaders. Normally, one placing advertising in the other would not be cause for much alarm or wringing of hands, but are there bounds to this, where the advertising brand completely [...]
The whole world seems to be on Facebook. And people are tweeting and updating their statuses on the iPhones and Blackberries. And potentially talking about work. And potentially talking about patients. What’s a brand manager to do??? Hospital Seeks To Terminate Five Hospital Workers For Privacy Breaches on Social Media. Companies that have not already [...]
Tags: branding, hospitals, social media