Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]
The Jersey Journal reports that a California hospital management company is angling to take over Christ Hospital in Jersey City. There is a back-story here that has significant implications for New Jersey’s hospital industry and maybe more so for the state’s health insurers. The surface story (link provided below) is that Prime Healthcare Services Inc. [...]
Concerns over patient privacy and general defensiveness about being inundated by daily messages initially kept many doctors and healthcare organizations from social media. But more and more companies and healthcare organizations are turning to “hybrid marketing” as they search for an optimal mix of online and offline communications. According to a survey by Manhattan Research, [...]
As an admirer of the venerable J&J brand, I am totally saddened to hear today’s news that the company has agreed to pay $70 million in penalties to resolve charges that it bribed European doctors and paid kickbacks to the Iraqi government, following an investigation by the U.S. Department of Justice and the Securities and [...]
I must have first heard the term “Consumer Directed Healthcare” at least 5 or more years ago. Pundits at the time painted this healthcare utopia where people had the tools and means to make smart health decisions and were doing so in droves. The reality of 2010 is much different from that vision. But we [...]
Here’s an interesting post from an Orthopedic Surgeon in Westchester County. Dr. Luks has embraced the web – he has his own site, his own blog and is active on Twitter. For those physicians wondering how Twitter can be used by physicians, this is a great primer from one of your peers. Physicians and Social [...]
A couple of years ago there was a minor earthquake about 30 miles north of me. This is New Jersey, not California, so it was a big deal worthy of reporters and camera trucks and front page stories. Want to guess where I first heard about it? Yep, Facebook. One by one, friends that felt [...]
Here’s a poignant example of when a brand’s public profile – as provided by reviewing patients – does not match their stated brand promise. Just click on the image above to read what a hospital* says about itself and its mission on its home page and what reviews of the hospital (via Google Maps) says. [...]
Here’s an interesting story about transparency in healthcare. You would think that a simple request for a physician’s notes would be just that – simple – but there’s a lot more than meets the eye: Doctor and Patient – Letting Patients Read Their Doctors’ Notes – NYTimes.com. Imagine a car mechanic refusing to let you [...]
Interesting anecdotal story about the lack of medical advertising, medical marketing, healthcare advertising, healthcare marketing (call it what you will!) in Europe. As the author notes, word-of-mouth is still a key influencer on both sides of the Atlantic, but here there are many opportunities to get the word out when you open a new practice, [...]
Tags: Healthcare, Medical Advertising