Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]
The Jersey Journal reports that a California hospital management company is angling to take over Christ Hospital in Jersey City. There is a back-story here that has significant implications for New Jersey’s hospital industry and maybe more so for the state’s health insurers. The surface story (link provided below) is that Prime Healthcare Services Inc. [...]
Concerns over patient privacy and general defensiveness about being inundated by daily messages initially kept many doctors and healthcare organizations from social media. But more and more companies and healthcare organizations are turning to “hybrid marketing” as they search for an optimal mix of online and offline communications. According to a survey by Manhattan Research, [...]
If you’ve lived long through one or two economic downturns, you’ve heard various folks claim that particular industries are “recession proof”. Sometimes there was some truth to the words, but sometimes – especially during this downturn – there was more hot air than cold facts. So how is the healthcare industry fairing? Here’s one view: [...]
The whole world seems to be on Facebook. And people are tweeting and updating their statuses on the iPhones and Blackberries. And potentially talking about work. And potentially talking about patients. What’s a brand manager to do??? Hospital Seeks To Terminate Five Hospital Workers For Privacy Breaches on Social Media. Companies that have not already [...]
Tags: branding, hospitals, social media
Congrats to Hackensack University Medical Center, Newark Beth Israel Medical Center, Robert Wood Johnson University Hospital, and the Kessler Institute for Rehabilitation for making the grade! N.J. hospitals are honored in U.S. News & World Report | Healthquest | NewJerseyNewsroom.com — Your State. Your News.. Get ready for a slew of medical advertising touting these [...]
Tags: Healthcare, hospitals, Medical Advertising, New Jersey, NJ