The Casino Reinvestment Development Authority is asking for public comments to help develop a new master plan to revitalize Atlantic City. What needs to inform Atlantic City’s new master plan is a brand vision. What image of the resort does it want to conjure? What promise will it make to visitors? Until the late 1950s, [...]
Despite inherent risks of personality flaws, companies still turn to celebrities to connect with a relevant group of customers and sell products. Even with a history of backfires — like Coca Cola using, then dumping Michael Vick, and the embarrassment of a Tiger Woods (the list is quite long) — celebrity endorsements continue because they [...]
Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]
70% of buying decisions are based on positive human interaction. Yet many companies overlook their most important brand asset: their employees.
Concerns over patient privacy and general defensiveness about being inundated by daily messages initially kept many doctors and healthcare organizations from social media. But more and more companies and healthcare organizations are turning to “hybrid marketing” as they search for an optimal mix of online and offline communications. According to a survey by Manhattan Research, [...]
As an admirer of the venerable J&J brand, I am totally saddened to hear today’s news that the company has agreed to pay $70 million in penalties to resolve charges that it bribed European doctors and paid kickbacks to the Iraqi government, following an investigation by the U.S. Department of Justice and the Securities and [...]
I’m a member of the Healthcare Marketing Network group on Linkedin. A couple of weeks ago I posted a new discussion that asked if other members of the group used Twitter. As expected, some shared their accounts, which was great – I now have more people discussing healthcare marketing to follow and share with. More interesting [...]
This may be the most egregious misuse of Twitter that I’ve ever seen – nothing more than a single promotional post, repeated ad infinitum. I sure hope that they have a ‘bot running this, because otherwise it’s an utter waste of time. What’s just as humorous is the fact that people have chosen to “follow”…
Here’s a poignant example of when a brand’s public profile – as provided by reviewing patients – does not match their stated brand promise. Just click on the image above to read what a hospital* says about itself and its mission on its home page and what reviews of the hospital (via Google Maps) says. [...]
Interesting anecdotal story about the lack of medical advertising, medical marketing, healthcare advertising, healthcare marketing (call it what you will!) in Europe. As the author notes, word-of-mouth is still a key influencer on both sides of the Atlantic, but here there are many opportunities to get the word out when you open a new practice, [...]
Tags: Healthcare, Medical Advertising