Brand Promises

Here’s an interesting story about transparency in healthcare. You would think that a simple request for a physician’s notes would be just that – simple – but there’s a lot more than meets the eye: Doctor and Patient – Letting Patients Read Their Doctors’ Notes – NYTimes.com. Imagine a car mechanic refusing to let you [...]

Healthcare marketing and communications is a different beast. It doesn’t always follow the traditional rules of marketing. This is not cereal or soda – it’s people’s health, and is loaded not only with science beyond the reach of the laymen but very personal feelings and emotions. To wit: Online Access to Doctors’ Notes Might Fuel [...]