Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]
Concerns over patient privacy and general defensiveness about being inundated by daily messages initially kept many doctors and healthcare organizations from social media. But more and more companies and healthcare organizations are turning to “hybrid marketing” as they search for an optimal mix of online and offline communications. According to a survey by Manhattan Research, [...]
You can tell that we are in the “Wild West” days of the Internet because new and novel ideas continue to pop up daily. Here’s one – physicians looking at the Social Media profiles of patients to see if there is any relationship between health issues and lifestyle activities. If you’re always on FourSquare checking [...]
Here’s an interesting post from an Orthopedic Surgeon in Westchester County. Dr. Luks has embraced the web – he has his own site, his own blog and is active on Twitter. For those physicians wondering how Twitter can be used by physicians, this is a great primer from one of your peers. Physicians and Social [...]
“Disintermediation.” I’ve always hated that word. It’s the kind of word that people use to try to sound smart and was bandied about a decade or more ago to describe the effect that the Internet was having on markets. In essence, disintermediation is the disruption of traditional channels of communications and the dissemination (there’s another [...]
If you’ve lived long through one or two economic downturns, you’ve heard various folks claim that particular industries are “recession proof”. Sometimes there was some truth to the words, but sometimes – especially during this downturn – there was more hot air than cold facts. So how is the healthcare industry fairing? Here’s one view: [...]
Here’s an interesting story about transparency in healthcare. You would think that a simple request for a physician’s notes would be just that – simple – but there’s a lot more than meets the eye: Doctor and Patient – Letting Patients Read Their Doctors’ Notes – NYTimes.com. Imagine a car mechanic refusing to let you [...]
Healthcare is generally considered to be a recession-proof industry, but either this is a momentary hiccup or additional evidence that this is a Recession like no other: Americans Cut Back on Visits to Doctor – WSJ.com. It stands to reason that things like elective surgery are down, but the situation on the ground is much [...]
Tags: physicians
According to a recent report by the New Jersey Physician Workforce Task Force Report (try saying that three times fast!), the answer is yes: Addressing the Anticipated New Jersey Physician Shortage There are probably numerous factors at play here – demographic, financial, regulatory, etc. Whatever the case, if New Jersey is to respond to this [...]
Tags: New Jersey