Facebook’s latest growth is coming from businesses who are integrating their messages to reach beyond website traffic and traditional forms of communications. Why should businesses that have a website also have a Facebook page? Your website is your company’s encyclopedia, where visitors can find what they’re looking for because of intuitive navigation. Facebook offers a different [...]
Concerns over patient privacy and general defensiveness about being inundated by daily messages initially kept many doctors and healthcare organizations from social media. But more and more companies and healthcare organizations are turning to “hybrid marketing” as they search for an optimal mix of online and offline communications. According to a survey by Manhattan Research, [...]
One of the things that fascinates me about the Internet is how it has profoundly changed the methods of sharing information. Or misinformation, as it were. Many reports over the years have shown that research health topics is one of the most common online activities, but now Social Networking sites have helped open up the [...]
I’m a member of the Healthcare Marketing Network group on Linkedin. A couple of weeks ago I posted a new discussion that asked if other members of the group used Twitter. As expected, some shared their accounts, which was great – I now have more people discussing healthcare marketing to follow and share with. More interesting [...]
You can tell that we are in the “Wild West” days of the Internet because new and novel ideas continue to pop up daily. Here’s one – physicians looking at the Social Media profiles of patients to see if there is any relationship between health issues and lifestyle activities. If you’re always on FourSquare checking [...]
Here’s an interesting post from an Orthopedic Surgeon in Westchester County. Dr. Luks has embraced the web – he has his own site, his own blog and is active on Twitter. For those physicians wondering how Twitter can be used by physicians, this is a great primer from one of your peers. Physicians and Social [...]
This may be the most egregious misuse of Twitter that I’ve ever seen – nothing more than a single promotional post, repeated ad infinitum. I sure hope that they have a ‘bot running this, because otherwise it’s an utter waste of time. What’s just as humorous is the fact that people have chosen to “follow”…
A couple of years ago there was a minor earthquake about 30 miles north of me. This is New Jersey, not California, so it was a big deal worthy of reporters and camera trucks and front page stories. Want to guess where I first heard about it? Yep, Facebook. One by one, friends that felt [...]
Here’s a poignant example of when a brand’s public profile – as provided by reviewing patients – does not match their stated brand promise. Just click on the image above to read what a hospital* says about itself and its mission on its home page and what reviews of the hospital (via Google Maps) says. [...]
“Disintermediation.” I’ve always hated that word. It’s the kind of word that people use to try to sound smart and was bandied about a decade or more ago to describe the effect that the Internet was having on markets. In essence, disintermediation is the disruption of traditional channels of communications and the dissemination (there’s another [...]