A couple of years ago there was a minor earthquake about 30 miles north of me. This is New Jersey, not California, so it was a big deal worthy of reporters and camera trucks and front page stories. Want to guess where I first heard about it? Yep, Facebook. One by one, friends that felt [...]
Here’s an interesting story about transparency in healthcare. You would think that a simple request for a physician’s notes would be just that – simple – but there’s a lot more than meets the eye: Doctor and Patient – Letting Patients Read Their Doctors’ Notes – NYTimes.com. Imagine a car mechanic refusing to let you [...]
More data to support the fact that searching for health care information is one of the most common online activities: What Percentage of U.S. Adults Have Ever Gone Online To Look for Health Care Information? – Data Points – iHealthBeat. The Pew Internet & American Life Project has been tracking Internet usage for years now, [...]
The whole world seems to be on Facebook. And people are tweeting and updating their statuses on the iPhones and Blackberries. And potentially talking about work. And potentially talking about patients. What’s a brand manager to do??? Hospital Seeks To Terminate Five Hospital Workers For Privacy Breaches on Social Media. Companies that have not already [...]
Tags: branding, hospitals, social media
Looks like we’re not the only ones feeling the stress of multi-tasking modern life. Survey: More Physicians Using Smartphones but Feeling Overwhelmed – iHealthBeat. “Ninety-four percent of physicians said they use smartphones to manage personal and business workflows and to access medical data, a report from Spyglass Consulting Group found, Health Data Management reports (Health [...]
Tags: blackberry, iphone, physicians
Back in the dark ages of the early 1990s, just after Al Gore invented the Internet, I was giving continuing education courses to physicians and nurse. The subject was the Internet, and how clinicians could tap into this new and powerful tool. One of the common discussion points back then was, “Will clinicians adopt this [...]
Tags: blackberry, iphone, physicians