Here’s an interesting story about transparency in healthcare. You would think that a simple request for a physician’s notes would be just that – simple – but there’s a lot more than meets the eye: Doctor and Patient – Letting Patients Read Their Doctors’ Notes – NYTimes.com. Imagine a car mechanic refusing to let you [...]
More data to support the fact that searching for health care information is one of the most common online activities: What Percentage of U.S. Adults Have Ever Gone Online To Look for Health Care Information? – Data Points – iHealthBeat. The Pew Internet & American Life Project has been tracking Internet usage for years now, [...]
The New York Times and The Economist are not direct competitors, but their news offerings do overlap, and both have vaunted brand reputations as thought leaders. Normally, one placing advertising in the other would not be cause for much alarm or wringing of hands, but are there bounds to this, where the advertising brand completely [...]
Healthcare is going mobile. Physicians can now get CME credits by reading medical stories on their iPhones, and consumers can download apps that help them monitor their health and stay healthy: Your Money/Your Health: A guide to healthcare apps for your smart phone – latimes.com. What’s your mobile strategy?
Tags: blackberry, iphone, mobile
The whole world seems to be on Facebook. And people are tweeting and updating their statuses on the iPhones and Blackberries. And potentially talking about work. And potentially talking about patients. What’s a brand manager to do??? Hospital Seeks To Terminate Five Hospital Workers For Privacy Breaches on Social Media. Companies that have not already [...]
Tags: branding, hospitals, social media
Interesting anecdotal story about the lack of medical advertising, medical marketing, healthcare advertising, healthcare marketing (call it what you will!) in Europe. As the author notes, word-of-mouth is still a key influencer on both sides of the Atlantic, but here there are many opportunities to get the word out when you open a new practice, [...]
Tags: Healthcare, Medical Advertising
Healthcare is generally considered to be a recession-proof industry, but either this is a momentary hiccup or additional evidence that this is a Recession like no other: Americans Cut Back on Visits to Doctor – WSJ.com. It stands to reason that things like elective surgery are down, but the situation on the ground is much [...]
Tags: physicians
Congrats to Hackensack University Medical Center, Newark Beth Israel Medical Center, Robert Wood Johnson University Hospital, and the Kessler Institute for Rehabilitation for making the grade! N.J. hospitals are honored in U.S. News & World Report | Healthquest | NewJerseyNewsroom.com — Your State. Your News.. Get ready for a slew of medical advertising touting these [...]
Tags: Healthcare, hospitals, Medical Advertising, New Jersey, NJ
Looks like we’re not the only ones feeling the stress of multi-tasking modern life. Survey: More Physicians Using Smartphones but Feeling Overwhelmed – iHealthBeat. “Ninety-four percent of physicians said they use smartphones to manage personal and business workflows and to access medical data, a report from Spyglass Consulting Group found, Health Data Management reports (Health [...]
Tags: blackberry, iphone, physicians
Back in the dark ages of the early 1990s, just after Al Gore invented the Internet, I was giving continuing education courses to physicians and nurse. The subject was the Internet, and how clinicians could tap into this new and powerful tool. One of the common discussion points back then was, “Will clinicians adopt this [...]
Tags: blackberry, iphone, physicians